Get the Summary of Jonah Berger's Magic Words in 20 minutes. Please note: This is a summary & not the original book. "Because" is a magic word. So is "could." According to marketing professor Jonah Berger, six categories of magic words like these can increase a speaker's impact. In Magic Words (2023), he explores the profound influence of language on communication, persuasion, and behavior through a blend of personal anecdotes, scientific research, and technological advancements in text analysis. Using Berger ' s practical advice on word choice and communication strategies, anyone can enhance their writing and speaking skills...