本书主要内容：第一章色彩原理；第二章自然色彩表现；第三章视觉设计色彩探索：第四章视觉设计色彩的功能与应用。本书根据学生的实际情况，对设计色彩进行探索性教学，对了解设计色彩的情感，拓展学生对色彩的性能、特点和调配的表达视域，从美学角度来审视设计色彩功能等均有一定的指导作用。 本书结合实际教学，以课题形式组织编写，同时穿插小常识和美术作品欣赏，图文并茂，可读性强，可作为高等院校美术及设计类专业基础教材或美术爱好者学习、参考用书。 （Main contents of the book: color principle in the first chapter; natural color performance in the second chapter; exploration of visual color design in the third chapter; and function and application of visual design color in the fourth chapter. The book, according to the actual situation of students, explores teaching of design color, having the effect of understanding design colorific feelings, expanding the expression of vision of performance, characteristics and deployment of color by students, from the aesthetic angle to look at the color design function, etc. The book is readable in combination with the actual teaching, compiled in the form of subject with little common sense and art appreciation at the same time, and illustrated with pictures; it can be used as basic material for art and design majors in institutions of higher learning, or a reference book for art lovers in learning.)