Surviving this digital era and leading in digital times needs a complete new mindset for CEOs. In this book you will find very valuable information for new mindsets - are you ready to change your old mindsets and get some fresh ones? Sanjay Sauldie, Director of the European Internet Marketing Institute and Academy, knows what businesses in digital times really need: a digital agenda, that starts from the CEO and executives and reaches every customer, worker and consumer. From Web 1.0 to Web 4.0 you can join the iROi-Strategy tour, Sanjay Sauldie has setup for you in this book.