网页设计师从早年的综合性工作中分化出来，形成了相对独立的专业岗位，网页设计也不再是单纯的软件应用，它衍生出了许多独立的研究方向，当网站策划、交互体验都逐渐独立之后，形式感的突破和表现成为网页视觉设计的一项重要工作。随着时代的发展，网页设计更接近于一门艺术。网络带宽和硬件的发展为网页提供了使用更大图片、动画甚至视频的权利，而这些也为视觉设计师提供了更多表现的空间。另外多终端用户屏幕（主要是各种移动设备，手机、平板等）的出现，它让网页视觉设计师不得不重新定义原有的视觉规范。这些变化都趋使着设计师对新形式的渴望与进一步的探索。(Web designers differentiated from the comprehensive work in early years to form a relatively independent professional post. Web design is no longer a simple application of software. A lot of independent research direction is derived. When site planning and interactive experience are gradually independent, the breakthrough and performance of sense of form become an important work of web visual design. With the development of the time, web design becomes closer and closer to art. The development of network bandwidth and hardware provides the right to use a larger picture, animation and even video, which also provides more space for visual designers. In addition to the emergence of a number of end user screens (mainly a variety of mobile devices, mobile phones, tablets, etc.), it allows web visual designers to re-define the original visual specifications. These changes have driven the designer's desire and further exploration of the new form.)