Your online business plan needs to make sure it addresses the management and administration structure – in other words your organization's breakdown. Online businesses often have a simpler organization structure than a traditional business, but that's not always the case, and it must be clearly defined. You will need to cover the management structure and ownership of your business. It's okay if one person fills a number of roles. Online businesses that are starting up often don't have more than one or two people running the whole business.