胡雪岩是谁？大富大贵、大喜大悲、大起大落，中国近代有一位极富传奇色彩的商人，他就是胡雪岩。"经商当学胡雪岩"，这是民间极为流行的一句话。胡雪岩的经商才能、处世哲学，一直为人称道，堪称世人的典范，他用一生的传奇经历给了现代人最好的启迪。为什么要读懂胡雪岩？无论你是什么身份，从事什么行业，读完胡雪岩，都会受到教益。正如管理大师曾仕强所说，如果你是一位怀揣梦想的探索者，你会更坚信信念的力量！如果你是一位茫茫商海中的创业者，你能懂得机遇从何而来！如果你是一位中小团队的领导者，你将明白怎样做强做久！如果你是一位大型企业的掌舵者，你可领悟如何立于不败之地！ 本书融故事和论述于一体，生动讲述了一代奇商胡雪岩的成功心得，从经商智慧、处世技巧等诸多方面，解读了他独特的人生阅历与高瞻远瞩的智慧，有助于现代人对人生中的各种选择与得失作出新的审视和判断。Who was Hu Xueyan? Being rich, happy and grieved with big rise and fall, he was a legendary businessman in modern China. His name is Hu Xueyan. "Doing business, one should learn from Hu Xueyan". This is a popular saying in the folk. Hu Xueyan's business talent and philosophy of life have been praised and can be called the world's model. He left the best inspiration to modern people by his legendary experiences in his life. Why do we read Hu Xueyan? No matter what you are and what kind of industry you engage in, you will be enlightened by reading Hu Xueyan. Just as Zeng Shiqiang said, if you are a dream seeker, you will believe the power of faith more! If you are an entrepreneur in the vast sea of business, you can understand how opportunities come! If you are a leader of a small team, you will know how to make the team stronger and more united! If you are at the helm of a large company, you can see how to stand in an invincible position! This book integrates financial story and discussions in one, vividly narrates the successful experience of Hu Xueyan, a legendary businessman of a generation, and interprets the wisdom of his unique life experience and foresight from business wisdom, the interpersonal skills and other aspects, which is helpful for modern people to make a new examination and judge on all kinds of choices, gain and loss in life.