A Short Course in International Business Culture (Summary)
ebook ∣ Building Your International Business Through Cultural Awareness
By Charles Mitchell
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Charles Mitchell's book offers an excellent introduction to the differences in attitudes, values, protocol, rituals, traditions, communication styles and other characteristics that commonly separate cultures. He distinguishes people's basic cultural traits from different national groups, while noting regional and individual variations, too. Mitchell cites examples from many major nations, including the U.S., Britain, France, Germany, Italy, Nigeria, Israel, Australia, China, Japan, Russia, Vietnam and India, and from Hispanic and Arabic cultures. The book is clearly written and well organized, with tips on giving gifts, negotiating, handling verbal and non-verbal communications, holding meetings and conducting business in general. getAbstract says tuck this into your carry-on bag - the farther you're going, the more you'll need it.
Book Publisher:
World Trade Press