getAbstract Summary: Get the key points from this book in less than 10 minutes.

Tim Hurson begins with a simple premise: Anyone can learn to "think better" – in other words, more creatively and productively. He says that by applying his methods, anyone can reliably come up with fresh ideas and solutions. If you've dipped into the fields of creativity, innovation or brainstorming before, you may find yourself nodding along, since his initial ideas are not surprising. Similarly, some of the techniques Hurson offers and the examples he shares to illustrate them will be familiar to anyone who has even a passing acquaintance with the field. However, others of his techniques are new. Hurson supplies prompts, basic diagrams, questions and examples. He adores mnemonics, formulas and acronyms. The book is written clearly and simply enough to appeal to inexperienced readers. However, getAbstract especially recommends it to managers and trainers with knowledge of the field; you'll be more able to quickly see the distinctions between Hurson's techniques and other brainstorming methods and appreciate the value he is offering.

Book Publisher:

McGraw-Hill