Welcome to the "Video Sales Letter Genius" course! This is the introduction to what we're going to learn. And first things first, I want to make a statement here and some of you may agree some of you may disagree.

I want to say that standard "text only" sales letters still work. They still work today but because people are just seeing them over and over and over again. A lot of people have got used to it. Yes, they still converse. The only real way of knowing whether or not they're going to convert for you is by testing it.

Now if you're selling something where somebody needs to visually see it such as a video course they might want to see a video before they actually buy it.