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卓越品牌背後8 大核心理念

品牌不能只靠知名度Brands need to be more concerned about relevancy and resonance than awareness

品牌歷史是未來發展關鍵A brand's history holds the key to how to grow it effectively in the future

擴展品牌也要有所不為Just because you can expand a brand doesn't necessarily mean you should

有深厚的顧客關係才有卓越品牌The key to becoming a great brand is to build an enduring customer relationship

你的一切作為都很重要When it comes to building a brand, everything you do matters

品牌需要孕育與長期呵護Humans bring brands to life – and every good brand needs good long-term parents

品牌比獲利更重要The mark of greatness for any brand is when people and principles are placed before profits

科技不是關鍵Great brands are distinguished by relevance, simplicity and humanity – not technology

你的立場就是你的品牌