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Please note: This is a companion version & not the original book. Sample Book Insights: #1 You are a creature of economics. Given scarcity, you look at the choices you face, evaluate, and then choose. #2 You are a creature of economics. Given scarcity, you look at the choices you face, evaluate, and then choose. #3 What is economics. It is the study of choice. #4 Microeconomics is the study of markets. It is largely concerned with the efficient functioning of markets, how they impact individuals and businesses, and how they interact with one another.