Please note: This is a companion version & not the original book. Sample Book Insights: #1 Are you overwhelmed by too many ideas. Most people have far more ideas than they can handle. To cope, they turn to the Red Thread. #2 Your idea is an answer to a question that doesn't already have an answer or a better one. It is your new way to slay a monster that needs fighting. Other people could use it, too, to slay the same monster. #3 The TEDx test is this: Can you explain your idea in a single sentence of 140 characters or fewer. Most people can't. #4 To know whether or not your idea is clear enough, relevant enough, and remarkable enough for someone to be interested in learning more, you must ask yourself these questions: Is it one sentence. Is it 140 characters or fewer. Does it include something your audience wants. Would your audience agree that they want it. out loud. in front of colleagues or friends.