Please note: This is a companion version & not the original book. Sample Book Insights: #1 HBR's 10 must reads on change management is a list of books that will help you better understand and deal with change in your life and work. #2 The most general lesson to be learned from the more successful cases is that the change process goes through a series of phases that take a considerable length of time. Skipping stages creates only the illusion of speed, never producing a satisfying result. #3 The first phase of a transformation is when some individuals or groups start to look hard at a company's competitive situation, market position, technological trends, and financial performance. They then find ways to communicate this information broadly and dramatically. #4 The urgency rate is when about 75 percent of a company's management is convinced that business as usual is completely unacceptable. Anything less can produce serious problems later on in the transformation process.