Please note: This is a companion version & not the original book. Sample Book Insights: #1 The general concept of design is the underlying scheme that governs functioning, developing, or unfolding. It is the ordinary, everyday meaning of the term, as illustrated by the following quote from a clothing catalog: It starts with design.... We carefully consider every detail. #2 The term research design is used to describe the plan or protocol for carrying out or accomplishing something, especially a scientific experiment. However, in qualitative research, the activities of collecting and analyzing data, developing and modifying theory, and identifying and addressing validity threats are all going on simultaneously. #3 The design of your research is just as important as the research itself. The design of your research is a model of, as well as for, research. It is a real entity that has real consequences. #4 The model I present here has five components, each of which addresses a specific set of concerns: goals, a conceptual framework, research questions, methods, and validity. The different parts of a design form an integrated and interacting whole, with each component closely tied to several others.