Please note: This is a companion version & not the original book. Sample Book Insights: #1 We are not claiming that the Ten Types of Innovation will transform your company overnight and make you a perpetual motion machine. However, we are convinced that by thinking about innovation in a more systematic way, you improve your chances of building breakthroughs. #2 Don't innovate for the sake of innovation. Innovation is the only way to keep up with the fast pace of change in today's marketplace. #3 Innovation is a team sport. Not the domain of the rare genius or chosen few. Anyone can learn to innovate, and anyone can become better at innovating. #4 Innovation is a team sport. Anyone can learn to innovate, and anyone can become better at innovating.