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#1 The seduction techniques used by Bernie Madoff to attract investors are the same well-worn tricks used by financial schemers across the country. The financial con man always paints a picture of himself as someone who has a great deal of financial knowledge and a proven track record of having made a lot of money for others.

#2 The ability to make investors hand over their money is a key to fueling such frauds. In 2009, the FBI saw a 105 percent increase in new high-yield investment fraud investigations when compared to 2008.

#3 Financial serial killers are charming and exude confidence. They speak with self-assurance and seem to know their stuff. They are believable. Their credibility is often enhanced by their references.

#4 The danger to investors from financial serial killers won't disappear anytime soon. Human gullibility is a burgeoning area of psychological research.