Please note: This is a companion version & not the original book. Book Preview:

#1 SEO is the process of making your website rank high in search engines. It can be done by buying the print edition of this book or downloading the kindle version.

#2 The first group is made up of SEO begrudgers, who think of SEO as an expense rather than an investment. They decide what they want to spend on SEO and what it should cost before they get a single quotation. They are then quickly thrust into reality and confused to find a spread of monthly fees ranging from £150 to £3,000.

#3 The Quick Fix Seekers are companies that want an SEO consultant to help them get their business up and running, but they don't want to spend the money on it. The DIY Money Savers are those who want to learn SEO and do it themselves.

#4 The DIY Money Saver is addicted to a business practice that feels very savvy – saving money and doing everything themselves. They're addicted to finding clever ways of getting around things. But this approach doesn't work when it comes to large-scale growth.